World-famous sports betting operator Stan James has launched a new live betting application, in cooperation with sports betting and online gaming specialist Zukido.

One of the pioneers of in-play betting now uses media streaming to offer their customers an unparalleled betting experience.

The Zukido application allows players to watch the major sporting events and bet at the same time, without taking their eyes of the match in question.

The live streams can be viewed in three different modes, a mini player, a full size cinema view and a pop-up. Adjacent to the screen sit real time results and statistics, together with over 100 live betting markets.

The new in-play service is available in 5 languages and covers more than 20 popular sports, with specialist scoreboards available for Football, Tennis, Basketball, Cricket, Snooker and Darts.

“The new in-play product brings media to its core in a way no other bookmaker product does. Zukido are proud to be working with such a famous brand as Stan James and we look forward to the next phases of this partnership,” David Sargeant, Zukido Commercia Director was quoted as saying.

“Zukido falls perfectly in line with the best in-play gambling experience that we seek to offer our players. Married to the Perform Live Streaming, the Zukido in-play platform is entirely complimentary to the service and we are extremely excited to be moving forward with David Sargeant and Zukido by building upon what is already an industry leading, in-play experience,” Denis Kelly, CEO Stan James said.