Bookmaker Reviews

Bookmaker ReviewsWith so many online bookmakers on the web these days, it is certainly not easy to choose one or two gambling venues where you’ll be spending a lot of time in the future. There is a number of things to be taken into consideration when picking the favourite online bookmaker and that is where our bookmaker reviews come to the rescue. Instead of spending hours browsing through the various websites, you can simply consult our expert reviews, which cover absolutely every aspect of the bookies’ offer, from deposit and withdrawal options to the betting limits and customer service contact details. We have ensured to only list the best online betting sites online that over the years have proven themselves to be safe, reputable and trustworthy.

Our sportsbook reviews will give you reasons why it pays off to bet at a certain sportsbook, list outstanding features and sign-up bonus amounts and requirements, as well as provide insight into website’s security. The bookmaker reviews are designed to help you make the right decision and let you know what needs to be taken into consideration, but the final decision is ultimately up to you. Should you at any moment in time get tired of sports betting, you will find links and short explanations of the bookmakers’ poker, casino and bingo sections where available.

Last Updated: November 01, 2014
Quick Bookmaker Finder
  • £200Match Bet Get my Bonus Now!
  • Outstanding Features:
    • Best Odds Guaranteed on every Horse and Greyhound race
    • 100% Mobile Betting Bonus
    • 100% Soccer Accumulator
    • Refer A Friend bonus
    • How To section
    • Live Audio Commentaries
  • Our Opinion:
    Widely recognized as the best bookmaker on the web, Bet365 fully deserves excellent reputation in the betting world. Established in 1974 but online since 1998, Bet365 is now seen as the leading betting and gaming company on the market, servicing more than 5 million customers in more than 200 countries. Featuring probably the bets in-play market on the web, as well as excellent sign-up bonus and exciting promotions, Bet365 offers their customers a unique gaming experience in addition to top-quality service. High betting limits make them very attractive to high-rollers, whereas very sharp odds and top-notch Live Stream service only add to the excitement.
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  • Outstanding Features:
    • Mobile betting
    • Extensive in-play market
    • Best Odds Guaranteed on Horse Racing
    • Refunds on losing Football fivefolds
  • Our Opinion:
    Running betting shops in the UK since 1963 and going online in 1999, Bet Victor (formerly known as Victor Chandler) clearly boasts an extensive experience in the sports betting industry, but it was their pioneering spirit that helped them become one of the leading bookmakers on the market. Widely known as ‘The Gentleman Bookmaker’, Bet Victor is proud to accept every single bet, no matter how high it may be, with the company’s financial stability one of the reasons behind such an open policy. Their extensive coverage of all popular sports and events, along with an outstanding quality of odds, make Bet Victor a perfect place not only for high-rollers, but also for the casual punter.
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  • Outstanding Features:
    • Audio commentary on Racing and Football
    • Paddy Power Blog
    • Bet Calculator
    • Shop Locator
    • Betting guide
    • Mobile betting
  • Our Opinion:
    While most bookmakers are somewhat similar in what they have to offer their players, Paddy Power definitely stands out of the crowd with their unconventional approach to betting, and that is exactly what makes them so special. Boasting more than 20 years of experience in the betting industry, Paddy Power is regarded as one of the most reliable bookmakers on the market, while the fact they are known as “The Punter Friendly Bookmaker” speaks for itself. There is a number of things that make Paddy Power the favourite betting ground for many a punter worldwide and these include giving players access to enormous number of betting markets, very sharp prices, first-rate live market and famous Money Back Specials. Striving to create an enjoyable place for their customers, Paddy Power is mostly dedicated to casual bettors, but their high betting limits show high rollers are also more than welcome.
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  • Outstanding Features:
    • William Hill Radio
    • Best odds guaranteed on UK and Irish greyhound racing
    • Fantasy football
    • Sports betting news
    • Mobile betting
  • Our Opinion:
    Founded in 1934, William Hill has been servicing an international player base for more than 75 years, during which time they have always been considered one of the leading companies in the betting and gaming industry. Listed on the London Stock Exchange since 2002, the company currently employs over 16,000 people and processes more than 1 million betting slips every single day. William Hill customers are guaranteed a high-quality gaming experience whether they bet online, on the high street or on the phone, with constant innovations making things even more interesting. High betting limits, good quality of odds, first-rate live market and exceptional coverage of UK popular sports such as football, horse racing and greyhound racing are just some of the features making William Hill as good as they get.
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  • Outstanding Features:
    • SkyBet Free Bet Club
    • Help & Support
    • Betting Calculator
    • Fantasy Football
    • Price Boosts
    • Sky Sports Centre
  • Our Opinion:
    Established as part of the BSkyB Group, one of the largest companies in the UK, SkyBet was always going to be destined for success. Since going online in 2000, the sports betting operator has significantly improved every aspect of their offer, thus becoming one of the best bookmakers in the United Kingdom. SkyBet has long ago decided to fully shift their focus towards this growing market, meaning that the bookie now has a restriction policy towards customers from other parts of the world. Backed by one of the biggest broadcasting companies in the world, SkyBet is proud to offer you a comprehensive live stream service, with Opta Stats and Racing Form some of the other sections designed to help the punters every step of the way. Besides featuring an extensive coverage of major and minor football and horse racing events, SkyBet houses arguably the best loyalty program on the web. Taking into account they also offer more than 25 sports, novelty betting and some excellent promotions, we can safely say this is a place to be for all UK punters out there.
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  • Outstanding Features:
    • £10 No Deposit
    • £25 Matched Bet
    • Premier League Centre
    • Super Bonus Races
    • Betting News
    • Live Commentary
  • Our Opinion:
    Having been present on the high street since 1967 and launched their online operations in 2004, BetFred boasts a huge experience in the sports betting industry, which is more than evident in every aspect of their offer. One of the biggest bookmakers in the United Kingdom is a bit UK centered, featuring excellent coverage of horse racing, English and Scottish football and snooker, but they go the extra mile to cater for their international customers as well. While the impeccable reputation and hassle-free payouts are something that ensures existing customers stay true to BetFred, this high-quality bookmaker has loads of attractive promotions to attract the new generation of online bettors as well. Taking into account that their odds are usually in the top third of the market and that there is a wide array of betting opportunities available, it won’t take you a lot of time to realize why BetFred is held in such high regard in the online gambling industry.
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  • Outstanding Features:
    • Accumulator refunds and Money Back Specials
    • Sportingbet Podcast
    • Steve Bull's tips
    • Rewards
  • Our Opinion:
    Sportingbet is one of the longest running and most trusted bookmakers in the UK and it is held in very high regard in the gaming industry. Listed on the London Stock Exchange since 2001 and currently servicing more than two million customers, they cater for a diverse international player base but still manage to offer a high-quality service to every single player. Covering almost every sporting event from all four corners of the earth and providing their users with access to a massive number of betting markets, Sportingbet is considered a great all-round bookie for all non-US players, especially when we take into account their extremely high betting limits. With decent welcome bonus and few exciting promotions, the sportsbook players have a good chance to win some free cash, but if the rich promos are your thing, be sure to try their poker and casino section as Sportingbet operates a single wallet system across all three sites.
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  • Outstanding Features:
    • News & Tips
    • Paul Nicholls Column
    • Betfair Mobile
    • Betfair Forum
    • Betchecker
  • Our Opinion:
    Betfair is definitely not your average bookmaker and it is their spirit of innovation that is responsible for their meteoric rise to stardom. They have revolutionized the world of sports betting with the introduction of player to player betting, and now punters can bet against each other with Betfair only acting as a mediator, as opposed to trying to beat the regular bookies. Betfair boasts an excellent coverage of sports and events, and one of the best in-play markets on the web, but things that make them so popular are no limit betting and the best odds in the business. The company takes a 2%-5% commission on all net winnings but even with that included their odds are almost always the highest on the market. With their back and lay bets offering endless opportunities to make money, it is little wonder Betfair has seen such a big growth since their appearance in 2000.
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  • Outstanding Features:
    • Mobile Betting
    • Racing Commentary
    • Turftrax Form
    • Stats Centre
  • Our Opinion:
    With the company origins dating back to 1886, Ladbrokes is clearly one of the oldest and most reputable sports betting operators in the world. Offering retail, online and telephone betting and allowing very high limits, the world-famous bookmaker has processed over 670 million bets last year and currently has just short of 1 million active customers. Despite being a UK-based company, Ladbrokes is proud to offer their services to customers from across the globe, with their website available in no less than 25 languages. Ladbrokes not only boasts an extensive coverage of English and Scottish sporting events, but they are dedicated to covering the latest action from every corner of the globe, so there is no doubt that you will be impressed by the number of events and markets on offer. While sportsbook still takes the centre stage at Ladbrokes, poker, casino, bingo and mobile betting sections have really gained in popularity of late, meaning that we can safely say the company now excels in every aspect of online gambling.
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  • Outstanding Features:
    • Live Streaming service
    • Horse Form & Results
    • The Stan James Blog
  • Our Opinion:
    Stan James has been at the forefront of Sports Betting over the last three decades and was a leader in the development of In-Play Betting where the prices are updated while the sport is in progress. Now with their innovative markets and best value prices all available on Stanjames.com, they have become one of the most acclaimed names within the betting industry. Stan James provides a sports news and information service covering all sports, and they specialise in In Play betting and provide Live Streaming for members. Stan James bet more markets in more sports than any other bookmaker. Stan James offer great promotions including the £10 free bet for new customers, and the season long 0-0 refund offer as well as Cash Back Offers on major events where stakes are returned as Free Bets if your selection loses to a another specified selection. Stan James pride themselves on having a first class Customer Service and providing a first class betting experience across not only their Sportsbook but across their casino and poker as well as mobile betting.
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  • Outstanding Features:
    • Mobile betting
    • Supertoto
    • SuperScore
    • French Horse Racing
    • Info centre
    • Betting tutorial
  • Our Opinion:
    Offering sports betting since 1997, Unibet has recently become one of the leading sports betting operators in Europe and they appear to be going from strength to strength. Licensed by the Lotteries and Gaming Authority of Malta and listed on the NASDAQ OMX Nordic Exchange, the company guarantees safe and secure gaming experience to more than 7.3 million customers in over 150 countries. The attractive website interface and easy access to huge number of betting markets are the first thing that you will notice when you visit Unibet sportsbook, but that is just for starters. Excellent coverage of international sporting events, huge number of betting opportunities and amazing In-play betting console, with Live Stream coverage of almost all events, are some of the things that make Unibet stand out of the crowd, while others include the best selection of outright markets on the web and highly competitive prices.
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  • Outstanding Features:
    • Coral Radio
    • Live Streamed UK and Irish Racing
    • Mobile Betting
    • Racing Specials
    • Novelty Betting
  • Our Opinion:
    Established in 1926 and boasting more than 1,700 betting shops all over United Kingdom, Coral is rightly considered one of the best and longest-running sports betting operators. After gaining an impeccable reputation on the high street, Coral merged with Gala gaming company in 2005, striving to create a unique online betting website, and believe us when we tell you they have succeeded in their quest. This is clearly the right time to profit from Coral’s impressive offer online gaming offer as they are still not that big in the online gambling world to allow themselves to rest on the laurels. Some of the things you can expect from this high-profile bookie are excellent coverage of major and minor sporting events, plenty of betting opportunities, very competitive odds and great promotional offers. When you also take into account that Coral is one of the safest gaming companies on the web and that they accept customers from all over the world, you will see for yourself what the hype is all about.
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  • Outstanding Features:
    • €10 Free Mobile Bet
    • Website Available in 18 Languages
    • 12,000+ Live Betting Events per month
    • Monthly Reload Bonuses
    • VIP Ticket Giveaways
    • 30+ Sports
  • Our Opinion:
    Established in 2003 and operating out of Curacao, 10Bet has earned quite a reputation in the online gaming world and they have plenty to offer to online betting enthusiasts from around the globe. While the website is available in 18 languages, the company supports all leading payment methods, most of which come free of charge, and 15 major currencies to make life easier for their trusted customers. 10Bet provides a choice between more than 30 popular sports and a high-end live betting console that covers more than 12,000 in-play betting events per month. Featuring competitive odds and high betting limits, the sports betting operator consistently offers a great value, which goes through the roof when you also take into account their welcome package, mobile bonus, reload bonuses and ongoing promotions.
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  • Outstanding Features:
    • £50 Free Bet
    • Odds Calculator
    • 10% Mobile Win Boost
    • Mobile Betting App for iPhone & Android
  • Our Opinion:
    Despite being established in 2006, 188BET has already gained an excellent reputation in the online gambling world thanks to their aggressive marketing campaign and some very bold career moves. With their incredibly high betting limits and a wide range of Asian handicap markets, they have become the most popular gathering place for high-rollers worldwide. The website looks really nice and it holds a number of special promotions designed to add to the general excitement, so even if this is mostly a place for VIP players, casual punters will not be disappointed either. Should you get tired of sports betting (a highly unlikely scenario), Casino and Live Casino are also at your disposal.
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  • Outstanding Features:
    • Titan Bet Mobile
    • Betting Glossary
    • Second Chance Bonus
    • Stats Analyzer
  • Our Opinion:
    Unlike most other bookies that preceded their own poker and casino sections, Titan Bet became the latest addition to the Titan mega brand that already operated poker and casino rooms. Despite going online in 2010, people behind the Titan Bet have used their expertise in the gambling industry to make the transition period a lot smoother and as a result, Titan Bet is already considered a top-notch bookie. It is by no accident that this bookmaker has quickly found their place on the market, and they definitely have a lot to offer to every single customer. Excellent in-play market, early prices, extensive coverage of sports and events and competitive odds are just some of the things that make Titan Bet such a respected bookmaker, while we shouldn’t forget their rich bonuses and promotions.
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  • Outstanding Features:
    • Racing iCard
    • The Zone
    • Mobile betting
    • The Acca Club
    • 88th Minute Special
    • Freebie Fridays
  • Our Opinion:
    Part of the famous 888 Group that has been present in the gambling industry since 1997, the 888Sport appeared online in 2008 as they struck a partnership with Blue Square, one of the longest running bookmakers in the UK. 888Sport has since managed to make a name for themselves mostly thanks to their pioneering spirit and the full backing of the 888 Group. 888Sport has gained a firm foothold in the online gambling market by offering their customers features they cannot find at every other bookmaker, such as live stream of UK horse racing events, comprehensive live score and statistics sections and numerous promotions, designed to spice up things for action loving players.
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  • Outstanding Features:
    • Props
    • Sports betting articles
    • Racebook Rebates
    • Mixed Martial Arts betting
  • Our Opinion:
    Founded in 1994 under the name Bodog and servicing US customers since 2007, Bovada has earned an excellent reputation in the gambling world, with their North American website quickly becoming a favourite gambling venue for US players. The website has been rebranded in 2011 and while the name and website interface did change, everything else remained the same. Bovada continues to boast a very good coverage of North American sports, but they also try to cover as many sporting events from other continents as possible. First-class live betting market and constantly updated promotions make Bovada very popular among the online gamblers, although there are some things that leave a lot to be desired, such as meager welcome bonus and very low betting limits, making this predominantly a place for casual punters.
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  • Outstanding Features:
    • 12BET TV
    • Mobile Betting
    • Asian Handicap Tutorial
    • How To Bet
  • Our Opinion:
    12BET is one of just a handful of reputable sports betting operators coming from Asia, and they have been offering their services since 2007. This particular bookmaker predominantly caters for the Asian market, whereas Pacific Sea Invests (Europe) takes care of their European operations. Just like other Asian bookies, 12BET has great lines on Asian handicap markets and they boast an extensive coverage of Asian sporting events, with football clearly taking the centre stage. They don’t have too many other sports on offer, but do boast some excellent features such as mobile betting, live streaming or Asian Handicap Tutorial. 12BET offers a good selection of banking methods, all of which come free of charge, while their betting limits are good enough for amateur punters, but not entirely sufficient for high rollers. After gaining a strong foothold in the Asian market, 12BET is determined to succeed in Europe as well, and we can safely say they are on the right track.
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Pick The Best Bookmakers Only

Opening account at multiple bookmakers is highly recommended for bettors who always want to have access to the best available odds on the market, but with the number of online bookies constantly increasing, they’ll definitely need some help in order to choose the best bookmakers on the web. This is where our expert reviews can be of great help as these will tell you where to find the best free bets, the highest odds on the market, the best coverage of your favourite sports and lots more.Bookmaker Reviews In addition to giving you complete insight into the sportsbook website, our betting experts will tell you what to expect of the bookie’s poker and casino sections, as well as the mobile gambling and horse racing websites where available.

The reviews will contain info on deposit and withdrawal options, minimum and maximum bets, money transfer fees, sign-up bonuses and promotions, as well as tell you how to contact the customer support department should you encounter any unexpected problems. Not all sport bettors look for same things in an online bookmaker, so it is essential to find the betting website that best suits your playing style as well as the size of your bankroll. Our objective reviews will contain every important piece of information that you could possibly want to know about top gambling venues, all of which boast impeccable reputation in the betting world.

While all premium online gambling grounds tend to offer maximum security and feature huge number of betting options, these differ from one another in other aspects of online betting, such as languages, currencies, number of markets per game, live betting coverage and much more. Keeping track of everything that happens in the online gaming industry could be a painstaking job, but you need not worry as the main purpose of our bookmaker reviews is to keep you up to date with the latest developments in the industry as well as to help you pay attention to features that make every online gambling venue a unique entity. Therefore, we honestly believe you will find our reviews extremely helpful during your betting campaign.